Best Online Selling Sites
- Amazon: Best for sellers that want to leverage a well-known brand and its massive customer base.
- eBay: Best for sellers seeking a tried-and-true marketplace.
- Bonanza: Best Amazon or eBay alternative.
- Shopify: Best for building a personalized online store.
- Craigslist: Best for small sellers who want to sell quickly and locally without excessive fees.
- Rakuten: Best rapidly growing marketplace that can potentially compete with Amazon and eBay.
- Facebook Marketplace: Best for small, local sellers.
- Poshmark: Best for selling gently used clothing items on a small scale.
- Ruby Lane: Best for selling vintage and antique items.
- Etsy: Best for selling handcrafted, vintage, and niche items.
- Chairish: Best for selling high-quality vintage furniture and home decor.
The internet has opened countless opportunities for starting an ecommerce business. No longer are you limited to holding yard sales, pitching your slightly used items to consignment stores, or investing in a costly physical storefront. Now, online marketplaces and business apps make it easy to make money selling your products online—all without ever learning your house.
Are you ready to make money? Here are the best online selling sites to kickstart your ecommerce business.
Best for: Sellers across all industries that want to leverage a household brand and its massive customer base.
You’ve been living under a rock if you haven’t heard about Amazon. Amazon has catapulted its way to the top with over 150 million U.S. Amazon Prime subscribers. Sellers across all industries choose to sell their products on this platform because selling on Amazon means access to an existing customer base and a trusted brand.
Moreover, Amazon offers a unique opportunity for sellers that want to automate most of their online business. If you enroll in their Fulfilled by Amazon (FBA) program, Amazon will:
- Pick and pack your orders
- Handle shipping and handling
- Offer customer service
- Facilitate product returns
That’s right. Amazon is one of the best online selling sites because they handle most of the headaches you encounter when managing your business. Of course, Amazon charges hefty fees to handle these services for you.
- Millions of active customer accounts
- 170 million monthly unique visitors
- Brings in over $100 billion in revenue
- Instant credibility and trust
- Excellent customer service
- Automate your business with Amazon FBA
- Fierce competition (includes competing with Amazon-brand products)
- Extensive rules and regulations
- High fees, especially if you enroll in Amazon FBA
- Minimal brand visibility
Pricing: Starting at $39.99 (Professional) or $0.99/unit sold plus referral fee (Individual)
Best for: Sellers across all industries seeking a tried-and-true marketplace to start and grow their ecommerce business.
eBay remains a top competitor to Amazon and they often rank alongside each other on lists of best online selling sites. You might remember eBay’s earlier days when their auction-style listings were the central focus. Now, eBay has evolved to offer a shopping experience similar to Amazon, but still retains their auction-style culture.
Also, eBay can offer more branding visibility than Amazon—unlike Amazon listings, where your store falls under a list of other sellers listing the same item. With eBay, you get your own storefront page, and eBay gives you some liberties for incorporating branding visuals on your listing.
Be sure to check out our guide on how to start an eBay business.
- 168 million active users
- Sell items in nearly any industry
- PayPal integration
- Auction listings
- No competition with eBay-brand products
- Fierce competition
- Limited control over listings
- Arguing with “bargain shoppers”
- “Insertion fees” non-refundable, even if your item doesn’t sell
Pricing: Insertion/Listing Fee (first 200 listings free per month, then $0.35 per listing) plus 10% final value fees for most categories. Learn more about eBay fees here.
Best for: Sellers seeking an alternative but similar experience to marketplaces like Amazon and eBay.
Bonanza has a similar selling experience to Amazon and eBay, and sellers on Bonanza aren’t as niche-oriented as marketplaces like Etsy or Ruby Lane, which opens the gates for a broad spectrum of sellers.
Bonanza’s fees might be confusing at first read, but here’s how it works. Sellers’ fees are based on the Final Offer Value (FOV)—the amount the buyer paid for an item—plus any portion of the shipping fee that exceeds $10. For example, if a buyer paid $30 for your item plus $12 shipping, the FOV is $32. For a FOV under $500, Bonanza charges a 3.5% fee. For a FOV exceeding $500, the charge is 3.5% plus a flat 1.5% of the amount over $500.
- Fixed price listings
- General merchandise
- Less competition than other marketplaces
- No seller verification fees
- PayPal integration
- Less traffic than other marketplaces
- Less reputability
- Lack of telephone support (email support only)
Pricing: Starting at 3.5% for Final Offer Values under $500. Additional charges if you opt into Bonanza Advertising.
Best for: Sellers seeking to build a personalized online store outside traditional marketplaces.
This Canada-based company was founded in 2004 by entrepreneur Tobias Lütke. Since then, 10% of ecommerce businesses globally host their store through Shopify, including Budweiser, Tesla, and Red Bull. If you feel you need to be tech-savvy to build your online store, don’t worry. You can browse Shopify’s various premade storefront themes to get your online business up and running.
Also, Shopify offers an insanely affordable Lite plan at only $9 per month. The tradeoff, however, is that you do not create your own standalone online store. Instead, this plan lets you sell via your Facebook page or an existing website or blog if you have one. Still, it’s a cost-effective alternative for selling your products online.
Be sure to check out our guide on how to make money on Shopify.
- Beautiful storefront themes
- More personal branding capabilities
- Intuitive selling experience
- Integrates with various apps to automate and manage business functions
- 24/7 support via live chat and email
- Affordable Lite plan starting at only $9 per month
- Offers POS systems and hardware
- Built-in email marketing tool
- You must drive traffic to your online store (unlike marketplaces where your customers already gather)
- Shopify Payments, their built-in payment processor, limits which countries you can sell from
- Additional transaction fees if you use another third-party payment gateway
Pricing: Starting at $9 per month with Shopify Lite.
Best for: Small sellers who want to sell quickly and locally without excessive fees.
If you’re going to sell some things locally, then Craigslist is a reliable place to start. Founded in 1995, Craigslist has been a go-to place for selling nearly anything—from clothes and electronics to sofas and cars—to people within their local communities. Craigslist, however, has been notorious for scams, so be sure to exercise caution if you choose to sell on this site.
- Sell nearly anything
- Nominal to zero listing or selling fees
- Quick and simple to list an item
- Great for selling locally
- Questionable reputability (notorious for scammers)
- Little buyer and seller protection policies
- Limited buyer base
- No integrated ecommerce tools
- Not for medium to large-scale online businesses
Pricing: Starting at $3, depending on the category of your item. Read more about fees on their website.
Best for: Sellers interested in a rapidly growing marketplace that can potentially compete with Amazon and eBay.
Are you familiar with Buy.com and eBates? If so, Rakuten acquired these companies and now offers many of their features, including coupons and cashback.
Rakuten has a significant presence in Japan and has even been referred to as the “Amazon of Japan.” Riding on this success, Rakuten decided in 2005 to expand their reach globally. With over 44,000 sellers across 30 countries, more people are choosing Rakuten as their ecommerce home.
- Personalizable storefront
- Greater brand visibility
- Dedicated ecommerce consultant
- Customer outreach via built-in email marketing tool
- Has a cashback system, which may incentivize customers to become repeat shoppers
- Onboarding support through their dedicated Launch Team
- Millions of customers
- Still building a global customer base outside Japan
- Category commission fees can be as high as 15% (including media, clothing, beauty, personal care, and pet supplies)
- To become a seller, you must apply (may take several business days to get approved)
- Third-party ads can clutter the user shopping experience
Pricing: Starting at $39 per month plus category commission fee starting at 8%.
7. Facebook Marketplace
Best for: Small-scale sellers who want to sell locally.
Facebook started as a platform for friends and loved ones to connect. Now, this social media monolith has evolved into a highly useful business tool. Facebook Marketplace lets you advertise your business, build an audience, and now sell your items online.
Facebook Marketplace is a reliable resource for people who want to sell physical products within their communities. If you’re seeking a more reputable alternative to Craigslist, then Facebook Marketplace is worth considering.
- More reputable local sales channel than Craigslist
- Sell locally
- Real-time alerts for new offers
- Free and straightforward to get started
- Limited seller and buyer protection policies
- Buyers can retract offers
- Not for medium to large-scale online businesses
Best for: Selling gently used clothing items on a small scale.
Poshmark has a large and active market: This company drives tons of traffic to their platform, which makes it great for sellers.
Because of their fees ($2.95 flat-rate fee for sales under $15 or 20% for sales above $15), you need to sell items that will give you enough of a profit margin to be worthwhile. In many cases, this means selling brand name items. Unfortunately, that means if you’re selling old clothes that are in poor condition or out of style, you probably won’t fare well on Poshmark.
- No listing fees
- Poshmark prints shipping label for the buyer
- Free credit card processing
- Sales tax automatically calculated, collected, and remitted to state on your behalf
- Get your store up and running in minutes
- Activate market
- Their $2.95 flat-rate fee for sales under $15 or 20% for transactions above $15 can significantly reduce your profit margin
- Buyers pay a flat rate of $7.11, which can deter buyers from purchasing less expensive items
Pricing: For sales under $15, the fee is a flat rate of $2.95. For sales above $15, the fee is 20%, and you keep 80%.
9. Ruby Lane
Best for: Selling vintage and antique wares.
Ruby Lane ranked first in three of the 2019 Sellers Choice Awards categories. Ruby Lane brings together buyers and sellers with a shared interest in antiques and vintage furniture and accessories. If you want to join a highly curated marketplace with a targeted audience, then Ruby Lane may be for you.
While Ruby Lane doesn’t charge any setup or listing fees, you will find that they make up for this in their maintenance (starting at $54 per month) and service fees (starting at 6.7%). If you choose to sell on this marketplace, be sure that you are selling products that yield enough profit margin to absorb these fees.
- No setup fees
- No listing fees
- Great marketplace for selling your vintage and antique items
- Reputable with accolades to provide it
- Targeted customer base
Pricing: Maintenance fee starting at $54 per month plus 6.7% service fee, includes tax (capped at $250)
Best for: Sellers that want to market their handcrafted, vintage, and niche items to a loyal customer base.
Keep in mind that Etsy is for a specific type of seller. Sellers’ wares must be either craft supplies, handmade items, or vintage goods. That means no reselling of commercial products or any items you didn’t design or make yourself.
But this unique standard is why Etsy continuously makes the list for best online selling sites. If you sell eco-friendly, hand woven dog collars with wooden accessories, for example, your product could potentially fare well on Etsy. The more niche, the better.
If you commit to Etsy, you might want to consider opting into Etsy Plus for $10 per month. This is Etsy’s subscription plan package, which includes listing and advertising credits.
Be sure to check out our guide on opening an Etsy shop.
- Over 45 million active buyers from 2012 to 2019
- Built-in analytics
- PayPal integration
- Simple to set up your store
- Great marketplace for nearly any handmade niche item
- Powerful SEO search algorithm
- Limited only to craft supplies, handmade items, and vintage goods
- Potentially saturated market
- Limited branding visibility
Best for: Sellers seeking to connect with shoppers and collectors of high-quality vintage furniture and home decor.
One of the best parts about selling on Chairish is no listing fees. Also, Chairish is serious about who gets to sell on their marketplace. They have a dedicated team of Chairish curators that decide whether the products you want to sell meet their high standards. While this can pose a higher barrier of entry, this curation process does pair you with a target market willing to pay a little extra for quality.
- No listing fee
- Verified buyers
- Facilitates shipping for you
- 30% commission fee can be costly
- Undergo curation process before your listing gets approved
No matter your seller preferences or how niche your product is, you’re sure to find a marketplace that is perfect for you and your business. Hopefully, this list of the best online selling sites kickstarted your entrepreneurial spirit and has inspired you to start making money online.
- TheVerge.com. “Amazon Now Has More Than 150 Million Prime Members After Huge Holiday Season.”
- RubyLane.com. “Ruby Lane Takes 3 Top Honors in 2019 Sellers Choice Awards.”
- Statista.com. “Number of Active Etsy Buyers From 2012 to 2019.”