Best Free Ecommerce WordPress Themes for 2021


Need to start an ecommerce business with little-to-no upfront cost? Free ecommerce WordPress themes are your answer. With seamless shopping cart integration, various layouts, and blogging features, free themes provide the essential tools to run any type of online store. You simply need to pick the look and feature set that’s right for you.

To help you through the process, we scoured the market and uncovered 25 of the best free WordPress ecommerce themes that pair sound basics with impressive design and customization options. Plus, each fully integrates with popular WordPress ecommerce plugins, like WooCommerce and WP EasyCart, which are also free. Going this route, your only out-of-pocket cost is website hosting—and even that is negligible if you use BlueHost’s $2.95 monthly plan.

So if you’re asking, “What is the best free WordPress ecommerce theme?”, you might find the answer within our list below:

1. Zigcy Lite by Access Press

User-friendly Zigcy Lite packs impressive display features into its free WordPress ecommerce theme. Image source: Access Press.

Zigcy Lite delivers many of the bells and whistles that define a modern website. Full-width design, built-in sliders, custom color schemes, site search, and great SEO tools are all built into this free theme. Plus, it fully integrates with the most popular WordPress ecommerce plugin, WooCommerce, as well as WP EasyCart and others.

Using three prebuilt designs, you can set up an online store using Zigcy Lite in no time. Adding your logo and social buttons, setting a color scheme, and inserting slider images takes just a few clicks in Zigcy’s theme customizer. After that, it’s just a matter of installing WooCommerce and tying your products and categories to various homepage elements.

2. Sporta by Modern Themes

Sporta’s responsive coding and cutting-edge design flow perfectly across all devices. Image source: Modern Themes.

Sporta is a modern theme designed to highlight sleek, edgy brands. It integrates beautifully with the free WooCommerce ecommerce and WP EasyCart plugins, so product pages fit seamlessly within your overall site design. Sporta delivers a gorgeous homepage with animated sliders and customizable sections and it offers drop-down menu options. Color schemes and typefaces are fully customizable in Sporta, and its responsive design ensures your site looks great across all devices.

Left, right, and full-width layouts are available for both pages and posts in Sporta. Plus, you can use shortcodes to insert image galleries, buttons, and other elements into site content. You can extend Sporta’s features with a paid plan, but the free version is a great entry point for any startup.

3. eStore by ThemeGrill

The free eStore WordPress ecommerce theme showcases large product collections beautifully. Image credit: ThemeGrill.

eStore is a free ecommerce WordPress theme specifically designed for large product collections. If you sell fewer than 50 items, eStore might be overkill for your startup or side-gig. However, if you offer a wide assortment of products—or plan to soon—you should seriously consider eStore

eStore is another free WordPress theme that boasts very high ratings, which is impressive considering it has more than 10,000 users. But that’s no surprise since eStore’s feature list is extensive. WooCommerce-ready eStore lets you highlight and showcase products on your homepage in many ways using various grids and widgets. You can also customize your site headers and color scheme, choose a left or right sidebar, and use multiple menus to organize your product categories.

4. Vogue by Kaira Themes

Like its magazine namesake, the free Vogue ecommerce theme appeals to sophisticated, style-minded shoppers. Image source: Kaira Themes.

Vogue is a free WordPress ecommerce theme that delivers sophisticated simplicity. Clean header design highlights your logo and main navigation without distracting from the imagery featured in the slider or pages below. Vogue is a social-focused theme, so your social media icons are prominently featured to engage shoppers and promote your business through social channels. 

Vogue is highly rated and boasts more than 10,000 downloads, so you can be sure of its stability and user-friendly features. With Vogue, you get four header options, five blog post layouts, and an ultra-modern blog masonry grid page. It also integrates with the free WooCommerce ecommerce plugin for seamless online store functionality and sitewide consistency.

5. Tyche by ColorLib

The free Tyche WordPress theme is feature-packed with sliders, sitewide banners, and more. Image source: ColorLib.

If you’re looking for sleek styling out of the box, try the Tyche free ecommerce WordPress theme on for size. Tyche delivers many built-in perks including homepage slider, customizable homepage sections, left or right sidebar options, multiple menus, and sitewide header banners and social icons. Paired with the free WooCommerce ecommerce plugin, Tyche is an ideal free ecommerce theme for any style-focused shop.

User-friendly Tyche is made by top theme developer ColorLib, and it’s no wonder that both theme and developer have great user reviews. ColorLib provides detailed documentation for its themes, including setup videos that walk you through every step and feature. If a no-fuss setup is your goal, Tyche delivers.

6. OceanWP by Nicolas

The free OceanWP WordPress ecommerce theme gives you total control over every design detail. Image source: OceanWP.

OceanWP is an ecommerce-ready WordPress theme that delivers cutting-edge design and many customization options. If you don’t mind digging into WordPress and playing with custom options and page builder tools, OceanWP is a great choice. It’s a fast, responsive theme with plenty of SEO punch, plus it works with top WordPress ecommerce plugins and page builders like Elementor and Beaver Builder. 

OceanWP comes with several free pre-built site designs that you can use to quickly launch your online store. You can extend OceanWP’s features and design options by adding the core extension bundle for $39 per year. However, the free version delivers plenty of functionality for a shoestring startup. 

7. Hestia by ThemeIsle

The free Hestia WordPress theme delivers one-page simplicity for ecommerce-enabled landing pages and mini-sites. Image source: ThemeIsle.

Hestia is a free WordPress ecommerce theme that works great for one-page websites. If you’re selling a single item, small assortment of products, or online services, Hestia is one to consider. It’s also a great choice for building landing page websites for marketing and lead generation.

With Hestia, you don’t have to build out multiple pages and menus to launch a complete website. You can simply install free WordPress ecommerce plugin, insert a few items or services to sell, complete a few home page sections with marketing content—and that quickly, your website is complete. Hestia gives you four prebuilt page designs in the free version. Plus, it supports multiple product and blog pages under a simple menu structure, if needed.

8. Leto by aThemes

Leto is a free WordPress ecommerce theme with a sticky header and crisp, no-fuss styling. Image source: aThemes.

Don’t let Leto’s simple styling fool you. You’ll find some serious sales conversion features packed into this free ecommerce WordPress theme. Leto’s package includes a homepage hero image, customizable homepage and header elements, and control over colors and fonts. Leto also features a sticky header that keeps your logo and navigation menus onscreen as shoppers scroll down the page. This feature is missing from most of the best free ecommerce WordPress themes on this list.

Leto integrates beautifully with the free WooCommerce and WP EasyCart ecommerce plugins. After a quick setup using Leto’s pre-built page templates, you can quickly connect featured items and product categories to Leto’s home page. Plus, you can add conversion triggers such as free shipping or sale messages to various homepage sections.

9. 8Store Lite by 8Degree Themes

8Store Lite delivers an engaging visual experience via interactive sliders and video-enabled banners. Image source: 8Store.

The free 8Store Lite WordPress ecommerce theme lets you build a visually stunning ecommerce store in no time. It features a homepage video banner, which sets it apart from most other free WordPress themes. Video is a proven conversion tool, and if it’s part of your marketing strategy, you can easily showcase video front-and-center using 8Store Lite.

8Store Lite fully integrates with the free WP EasyCart and WooCommerce ecommerce plugins for sitewide design consistency. Plus, you can customize all homepage elements, the site header, colors and fonts, and choose from four sidebar configurations for pages and posts. 8Store Lite also delivers key conversion tools like call-to-action inserts within blog posts, a promotion countdown banner, and featured product sliders.  

10. Neve by ThemeIsle

Neve lets you take full advantage of the new WordPress Gutenberg editor’s many design features. Image source: ThemeIsle.

If you want a free ecommerce WordPress theme designed for WordPress’s new Gutenberg editor, check out Neve. This ultra-modern theme lets you explore the power of Gutenberg design blocks throughout your pages and posts. Plus, it seamlessly integrates with plugins like WP EasyCart and WooCommerce for online store functionality. 

If you’re just beginning to learn how to use WordPress, it’s a good idea to choose a Gutenberg-ready theme since that’s where WordPress is heading. Neve’s free version delivers virtually unlimited customizability, largely due to its Gutenberg features. However, paid plans cost just $59 per year and extend customization into WooCommerce product pages. This is a unique feature that most free and many paid WordPress themes can’t match.

11. Izabel by Catch Themes

The free Izabel ecommerce WordPress theme mimics the visual appeal of Instagram and Pinterest. Image source: Catch Themes.

Izabel is an ideal free WordPress ecommerce theme for stores that want to showcase great visuals. This theme features a combination slider and masonry grid home page that highlights products and categories in an eye-catching fashion. Izabel is completely responsive, too, so sites look equally stunning across desktop, tablet, and mobile phone devices.

This theme works with free ecommerce plugins, including WooCommerce and WP EasyCart for shopping cart functionality. With Izabel, you can easily tie featured products and categories to specific homepage sections, and insert blog posts, testimonials, and stylebook galleries to further engage shoppers.

12. Fashion Diva by Blossom Themes

Fashion Diva is a blogger-inspired free WordPress theme that drives social engagement sitewide. Image source: Blossom Themes.

Fashion Diva is a free WordPress ecommerce theme made specifically for influencers-turned-sellers and online stores with strong social media marketing. Perhaps the best feature of Fashion Diva is its Instagram integration. Social media butterflies can place an Instagram profile feed on the home page to engage shoppers and further social branding. Fashion Diva also places prominent social icons in its top bar to drive social engagement. 

Fashion Diva integrates with the free WooCommerce ecommerce plugin for shopping cart functionality. It provides two customizable homepage layouts with featured product categories and blog post sliders. Fashion Diva is clearly designed with the fashionista in mind, but it’s still quite customizable. By simply changing the color scheme and logo, you can make this social-forward theme your own.

13. OnePress by FameThemes

The free OnePress theme lets you quickly craft ecommerce-enabled landing page websites. Image source: FameThemes.

OnePress is a free one-page ecommerce WordPress theme that gets high marks from its more than 130,000 users. OnePress delivers modern styling with full-width imagery, parallax effects, customizable content blocks, and fully responsive design. Add ecommerce features with a free plugin like WooCommerce or WP EasyCart to easily market and sell products, services, and memberships online.

Use OnePress’s ready templates to quickly build out the bones of your WordPress ecommerce website. From there, you can customize page blocks to display call-to-action messaging and featured products, and even insert an image gallery or video to tell your brand’s story.

14. Spacious Store by ThemeGrill

Spacious Store creates plenty of visual impact with its crisp grid styling and interactive slider. Image source: ThemeGrill

The free Spacious Store WordPress ecommerce theme delivers an image-driven homepage designed to appeal to the Instagram crowd. Its clean grid tells your story visually without clutter or distractions, and each section is completely customizable. Thirteen built-in homepage widget areas let you arrange various elements including a four-image slider, featured blog posts and products, item categories, testimonials, and more.

Spacious Store is optimized for the free WooCommerce ecommerce plugin, so product and category pages match your sitewide design. Spacious Store also supports boxed and widescreen site layouts. Whichever you choose, this theme’s responsive design ensures your ecommerce website displays perfectly across all devices.

15. Bellini by Anathema

Bellini is a free ecommerce theme delivering plenty of custom control over site typography and imagery. Image source: Anathema.

Bellini is an attention-getting free WordPress ecommerce theme that emphasizes imagery and typography. With so much white space, its overall feel can be simplistic, but its performance is anything but—Bellini is a fast-loading, responsive theme with plenty of customization options. It’s designed with SEO in mind, too, and includes built-in features that boost your search engine rankings.

Bellini fully integrates with free ecommerce plugins including WooCommerce and WP EasyCart for sitewide design consistency. You can also select left, right, or no sidebar options for pages and posts, and populate sidebar and footer sections with customizable content widgets. 

16. Rife Free by Apollo13 Themes

Rife Free is a great free ecommerce WordPress theme for image-focused businesses. Image source: Apollo13 Themes

Rife Free is one of the best free ecommerce WordPress themes for image-heavy businesses. This theme can be used for portfolios or photography sites, as well as starting an online store once connected to WooCommerce. Rife Free includes a mobile and touch-friendly image and video slider, post grid, hidden sidebar, as well as over 450 options to change in the customizer.

In addition, this theme is available for translation is over 15 languages—which is great for businesses that want to sell internationally. The Rife Free WordPress theme is also available in a Pro version, but for online sellers just starting out (or those on a budget), you’ll be able to find everything you need to showcase your products in a clear, concise, and appealing way with this option.

17. Shop Isle by Codeinwp

Shop Isle is modern, sophisticated, and ideal for clothing boutiques, jewelry websites, and more. Image source: WordPress

For a free ecommerce WordPress theme that offers simplicity and elegance, you might turn to Shop Isle. Shop Isle is extremely flexible—it can be used, with the free WooCommerce plug-in, to create a fully customized online store, as well as a simple, one-page business website. With the neat and clean presentation of the theme, your store will be easy to navigate for customers on desktop, mobile, or tablet devices.

Shop Isle also offers a responsive blog section, photo gallery grid, and is SEO-friendly. With it’s minimal, sophisticated design, this modern theme is great for online boutiques, jewelry websites, and virtually any type of store.

18. Ecommerce Gem by ProDesigns

Ecommerce Gem is easy to use and customize—making it great for multi-purpose use. Image source: ProDesigns

One of the best free ecommerce WordPress themes for multi-purpose use, you can customize Ecommerce Gem for any type of online store. Ecommerce Gem specializes in features for showcasing your products and promoting sales, offering a product search with category select, multiple sections on the front page, lastest and featured product carousel, call to actions, and more.

In addition, this theme integrates easily with WooCommerce and is specifically designed to function with WooCommerce pages on all devices. Plus, Ecommerce Gem also includes other layout types—so you use this theme for portfolios, basic ecommerce websites, and blogs as well. All in all, Ecommerce Gem offers a contemporary and appealing design—but is still easy to use and customize for beginners and experienced users alike.

19. Hypermarket by Mypreview

Hypermarket is clean and minimalistic to help make your site user-friendly and easy to navigate. Image source: WordPress

For a clean, minimalistic look to your site, you might use the free ecommerce WordPress theme, Hypermarket. Hypermarket focuses on a simple, yet modern design to help you draw in customers by making your store product-focused and easy to navigate. This theme is also fully responsive out-of-the-box, so you don’t have to worry about sorting through additional settings to ensure that it’s mobile and tablet-friendly.

Moreover, with Hypermarket, you can utilize formatting like custom backgrounds, flexible header and footer, grid layouts, sticky posts, and featured images to give your ecommerce site the look an feel that matches your business’s brand. Plus, if you want to access more advanced customization and support tools, you have the option to upgrade to the paid version of this theme.

20. Shop Elite by Themesaga

Shop Elite offers specialized widgets that enhance the features of WooCommerce. Image source: WordPress

Another of the best free ecommerce WordPress themes that work seamlessly with WooCommerce is Shop Elite. This theme not only supports WooCommerce, however, but it also provides its own widgets and settings designed specifically to enhance WooCommerce features. Shop Elite has a clean interface, a variety of customization options, and comes pre-optimized for SEO.

With this theme, you have the option to upload your own logo and header image, use a sticky primary menu, implement a home page banner slider, change your homepage layout, as well as customize your header and top bar. Themesaga even offers standard support for the free version of Shop Elite, along with extensive documentation and a support forum.

21. Opstore by Wpoperations

Opstore is easily customizable to meet your individual selling needs. Image source: WordPress

With over 1,000 active installations and a five-star rating on WordPress, Opstore is a free ecommerce theme that can meet any of your website preferences. With Opstore, you can build your online store in your preferred layout—even using the elementor drag and drop builder plugin if you so desire. Opstore also offers unlimited homepage sections, live preview mode, four different post formats, unlimited colors, and lifetime free customer support.

In addition, Opstore is fully compatible with WooCommerce, translation ready, and overall, designed to accommodate the complex and diverse needs of online sellers.

22. Blossom Shop by Blossom Themes

Blossom Shop combines product-focused and social media features to help you create the perfect user experience. Image source: BlossomThemes

Like Fashion Diva, the Blossom Shop theme is created by Blossom Themes, but this free ecommerce WordPress theme has a slightly different feel than its social media-focused counterpart. Although Blossom Shop includes social media features, like an Instagram section, social sharing, and newsletter subscription features, you can see how it’s a little more product-focused than the Fashion Diva theme.

With Blossom Shop, you can power your online store with WooCommerce, highlight your products, change colors and typography, as well as customize your design for the ultimate customer experience. In addition, Blossom Shop is SEO-friendly and speed optimized to ensure that your website ranks above competitors.

23. TheShop by aThemes

With all the essentials and an emphasis on usability, TheShop is an ideal theme for beginners. Image source: aThemes

With over 3,000 active installations, TheShop is one of the best free ecommerce WordPress themes for beginners. This theme is easy to use, simple to customize, and compatible with WooCommerce. Although your options may not be as detailed or expansive as some themes out there, TheShop thrives on usability.

If you don’t want to spend hours and hours working on your design and formatting, but still want a clean, professional website, TheShop is going to be a great option for you. TheShop includes all the essentials—blog options, page templates, Google Fonts, color customization, and 24/7 support from the aThemes team.

24. Responsive by CyberChimps

Responsive is designed to be easy and simple to use—and has 40,000 active installations to prove its success. Image source: WordPress

Perhaps one of the most popular options on this list, Responsive has over 40,000 active installations—and it’s easy to see why.[1] Not only is Responsive fully compatible with WooCommerce, but it also can be used for portfolios, education, auctions, consultants, and more. Responsive, as the name implies, offers responsive layout designs, as well as fast loading speeds, SEO optimization, and support for microdata.

In addition, Responsive can work in conjunction with a variety of page builders and includes a drag-and-drop editor out of the box. If you want to get your website set up quickly and easily, you certainly can’t go wrong with Responsive. Plus, instead of spending too much time worrying about speed and optimization, you can use Responsive to spend more time actually designing and customizing your store, as well as listing and marketing your products.

25. Algori Shop by Kevin Bazira

Algori Shop is designed to help you sell more, no matter what you’re selling. Image source: WordPress

Finally, the last option on our list of the best free ecommerce WordPress themes is Algori Shop. Algori Shop is a modern, clean, and color-centric theme that is Gutenberg-ready and compatible with WooCommerce. With Algori Shop, you can professionally showcase and market your products, utilize different post formats, select featured images, add a blog, and more.

Additionally, Algori Shop includes support for the infinite scroll plug-in, on top of WooCommerce and Gutenberg. This theme is also optimized for all devices and is designed to help you sell more across your site, regardless of the type of online store you’re running.

How to Choose the Best Free Ecommerce WordPress Theme

With all of these options, choosing the perfect free WordPress theme can be overwhelming—especially if you’re new to WordPress. Even the 25 themes above offer many overlapping features and design similarities. Here are three tips to help you navigate this task.

1. Match theme features to your website needs.

Narrow the field by making a list of your unique business needs and website design goals. 

For example:

  • Do you want a home page slider, hero, or parallax image? 
  • Do you prefer a “sticky header” so your logo and navigation to remain onscreen when users scroll down the page?
  • Do you want complete control over website colors and fonts?
  • Do you need strong social features, like Instagram integration and prominent social icons?
  • Do marketing perks like built-in calls-to-action and video banners matter to your business? 

Many free themes don’t offer a sticky header, built-in sliders, custom color schemes, or video banners. By listing your design and functionality must-haves, you can eliminate many themes upfront to speed up your search.

2. Avoid unsupported and outdated WordPress themes.

Unlike the 25 free ecommerce themes above, some free themes aren’t well supported by their developers. When searching on your own, you’ll run across plenty of poorly designed and outdated themes. It’s best to avoid these since they’re guaranteed to cause website performance issues down the line. 

As you might expect, is a good place to research free themes since it clearly displays user reviews, update status, and WordPress version compatibility. Reliable themes have good user reviews and recent updates, as shown on Zigcy Lite’s data page, below. If a theme hasn’t been updated within three to six months or shows mixed reviews, it’s best to move on.

The theme directory displays user reviews and update details for most free WordPress themes. Image source:

3. Plan on adding features to free ecommerce WordPress themes.

Last, consider the free and paid features of each theme on your shortlist. Most developer websites provide free vs. paid comparison charts like the one below, so you know exactly what you’re getting with each option.

Most WordPress theme developers provide a detailed list of features for both free and paid themes. Image source: Access Press.

Paid versions can be worthwhile if you need specific functionality. Or, you might start with a free version, but grow to need its paid features over time. If so, it’s nice to know they’re just a click away.

The Bottom Line

The final word is that all of these themes are free—so, if you’re having trouble deciding which option is best for your WordPress ecommerce site, it costs nothing to download two (or twenty) and test them out.

You’ll learn a lot about WordPress in the process, too—and that’s always time well spent.

Article Sources:

  1. “The Ultimate Collection of Top Free WordPress Themes and Templates
Krista Fabregas
Contributing Writer at JustBusiness

Krista Fabregas

Krista Fabregas is a contributing writer for JustBusiness.

Krista is an ecommerce pro sharing more than 20 years of hands-on experience with those looking to grow online businesses. Her expertise covers every facet of ecommerce as well as online lead generation, affiliate income, and content marketing.

Krista has held senior positions at NASA, a Fortune 100 company, and several startups. She has been featured in Forbes, NBC, Newsweek, U.S. News & World Report, and other top publications.

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